Knowing Your Audience

So I am watching Friday Night Fights On ESPN 2 and they just ran an anti-abortion commercial. Now I am not saying there aren't women who are boxing fans, hell I married one, but really how many people are spending their Friday nights watching B level boxing matches wondering whether or not to have an abortion? Probably the same amount who think that if they just had that extra Extense pill they would be laid right about now instead of watching to see if the Fonz can really jump 14 trash cans.